While product knowledge is important other ingredients outlined in this book still need to be applied to your recipe. Most customers still buy you first. All the product knowledge in the world won’t help you if the customer doesn’t like, trust or believe in you.
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Hitting The Sales Reset Switch
Posted by Michael S in January 15th 2009
Excerpt from the sales cookbook, by Michael Simpson
Chapter 1 Getting Back To Basics
“There are no secrets in sales. Instead, there are ingredients that can be identified, learned and embedded into daily routines. Do the right things and you will enjoy excellent results.–”MICHAEL SIMPSON
I first started my sales career in 1984 on the Island of Hawaii. [...]
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