Nothing sells better, faster or stronger than passion. Passion is one of the most powerful weapons in your Recipe; it is an unfair advantage you have over your competitor. Passion for a specific product or service allows you to know and feel more than most people. Your passion will drive you to research and want to learn more about your offering. Passion will allow you hang in there when times are rough or when you are first starting out in the sales profession.

Continue reading " Passion "

While product knowledge is important other ingredients outlined in this book still need to be applied to your recipe. Most customers still buy you first. All the product knowledge in the world won’t help you if the customer doesn’t like, trust or believe in you.

Continue reading " Know Your Product "