Those that reduce their presence in their key service markets are in a far worse position in terms of profitability, market share and market competitive presence when the downturn eases and profitability growth returns than those that maintain their marketing activity levels. Those companies that are so bold as to increase marketing activity stand a great chance of taking market share from their less aggressive competitors and can rule the category if the downturn lasts long enough.

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By breaking the chains of organized religions and unorganized governments, we can open a new level for human advancement that puts us all in touch with a real god - ourselves.

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Nothing sells better, faster or stronger than passion. Passion is one of the most powerful weapons in your Recipe; it is an unfair advantage you have over your competitor. Passion for a specific product or service allows you to know and feel more than most people. Your passion will drive you to research and want to learn more about your offering. Passion will allow you hang in there when times are rough or when you are first starting out in the sales profession.

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While product knowledge is important other ingredients outlined in this book still need to be applied to your recipe. Most customers still buy you first. All the product knowledge in the world won’t help you if the customer doesn’t like, trust or believe in you.

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Only a fool keeps doing what they’ve always done and expects a different result; so if you’re ready to stop procrastinating and start producing results, I encourage you to take action now. Join me by creating a written success plan that can propel you higher and farther in the coming year by taking the time now! If you have been “meaning” to take the time to plan, take the first step now, and just “do it”.

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Wednesday, January 21, 2009 

Who is Responsible for Your Success?
by Jack Canfield
This isn’t a trick question.
Certainly you know the answer–the person who has been responsible for the life you live right now: YOU.
Everything about you is a result of your doing or not doing… Your income. Debt. Relationships. Health. Fitness level. Attitudes and behaviors.
I think everyone [...]

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Excerpt from the sales cookbook, by Michael Simpson
Chapter 1    Getting Back To Basics �
“There are no secrets in sales. Instead, there are ingredients that can be identified, learned and embedded into daily routines. Do the right things and you will enjoy excellent results.–”MICHAEL SIMPSON
 I first started my sales career in 1984 on the Island of Hawaii.  [...]

Continue reading " Hitting The Sales Reset Switch "

By Michael Simpson - Author “The Sales Cookbook”

It’s no secret: to get ahead, you have to promote yourself. But for most people, the thought of promoting themselves and their accomplishments seems unprofessional. Many people that I have coached feel that they quite good at their professions, making good money and that they shouldn’t have to [...]

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