While "Strategic Selling" centers on the benefits of taking a structured approach to selling, "Behavioral Selling Skills" focuses on the interpersonal relationships between salespeople and their customers and the disciplines required to operate as a true professional. Using our 29 ingredient to sales success enables you to:

Identify your natural and adapted behavioral styles and use this knowledge to your advantage in sales relationships Recognize the difference between attitude and behavior in the context of building long-term sales relationships Recognize the behavioral traits of your existing and prospective customers and your competitors Develop and maintain long-lasting business relationships that deliver high levels of sales success and profitability Develop and maintain strong, mutually beneficial relationships between all internal departments, ensuring good communication and sales support

Why traditional sales training fails to lift you to greatness.

Traditionally sales training attempts to dissect the sales process into many small pieces, such as handling objections, closing, mirroring, cold calling etc. Sales trainers then attempt to give many "hints and tips" about how to cope in those situations. This process is flawed in two ways:

1. Everyone in sales uses the same or similar "hints and tips", which means that your prospect is dealing with clones of the same type of salesperson wearing different company badges.

2. In real life a sale rarely, if ever, follows a predictable pattern. For example, you could be moving from initial cold-call to handling objections within 30 seconds. Agile salespeople cope much better than pattern-seekers using our adaptability ingredient.

Rather than teach "hints and tips" our training and workshops focus on the natural skills and ingredients that are common to the world's best salespeople. Skills such as:

Adapting to different sales situations How to use and read body language Developing superb communication and listening skills Building credibility and being truly unique by asking intelligent, professional questions Focusing purely on the issues of the prospect Using just the right amount of knowledge Marketing and self promotion Overcoming and eliminating negativity Presenting in a persuasive and engaging way Mastering your own natural sales style!

For training planning assistance, call 1.847.707.3507
 Mon-Fri, 9AM-5PM CT or email us!