By Michael Simpson, From his book, 29i
Over the last ten years, I have consulted with many organizations that seem to have a common problem – their sales force performance. Rather than get to the real root of the problem which is individual behavior and habits, they tend to grasp for the latest sales training fad, guru or gimmick that is going to magically transform their sales force into super closers and produce sales gold. It is in human and corporate nature to keep trying to improve and create processes that are expected to generate results or achieve established goals. But one thing that is almost always overlooked is the psyche of the individuals expected to perform.
In psychoanalysis and other forms of depth psychology, the psyche (pronounced \ˈsī-kē\) refers to the forces in an individual that influence thought, behavior and personality. The word is borrowed from ancient Greek and refers to the concept of the self, encompassing the modern ideas of soul, self, and mind. The Greeks believed that the soul or “psyche” was responsible for all behavior. Who you are and how others see you are all part of your psyche and this psyche is the root of all happiness, health, abundance and success. The ingredients that make up “you” are projected out to the universe, and in return, you receive what it is that you think about most. This is called “The Law of Attraction” and your psyche is the base from which this law operates. Change your psyche – change your results!
“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” – Sydney J. Harris
About Michael Simpson
